I saw Obama in my Wii the other day…

17 10 2008

The US Presidential election is the media’s second favourite hobby-horse, after the impending apocalypse-like recession, so it’s nice to see that  the Obama vs McCain race is throwing up some interesting material relevant to information literacy and educational technology. As reported by this BBC news article, in the Democratic corner we have Obama’s campaign team using video games to display advertisements for early voting, while in the Republican corner McCain’s campaigners appear to be attempting to bypass YouTube’s content policies by using copyrighted material in their campaign videos. The purpose of the video game adverts is to capture the attention of notoriously ambivalent 18-34 year old male voter demographic, an age range which coincides with the age of many students in higher education. Being able to produce educational technologies that translate to popular gaming platforms could well be a key way of engaging with students, particularly as the internet connectivity of many consoles is blurring the line between PCs and Playstations as mediums for accessing the web. On the McCain/YouTube front, well, it just goes to show how a lack of info lit skills can bite even the supposedly great and the supposedly good on the bum.

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